We were given the task of completely rebranding the Soy Vay look and feel. After many days of user research and prototyping we dove into a new identity for Soy Vay we thought would resonate with the brand's core following and curious foodies alike. We modernized their look and feel with graphic patterns, enticing food photography, and streamlined recipes. We built the website from the ground up,  working with in-house photography, rolling out all assets of marketing.